Search Engine Optimization (SEO) is essentially the process of adding content to your website which has the potential to increase your website’s visibility and consequently it’s rankings in search engines such as Yahoo!, Google, and Bing. The better your search engine placement, the more likely you are to draw visitors, customers and business. But how do you do this? How can you guarantee your website will show up on the first page of results? And more importantly, what exactly is Search Engine Optimization?
In a nutshell, Search Engine Optimization is the process by which you increase the prominence of your website in search engine rankings. This is accomplished by placing targeted keywords and key phrases strategically within your web content, on your website and even within your Search Ads, on the first page of results pages. These targeted keywords and key phrases, when used within your Search Ads, can directly relate to the products and/or services that your business offers. For example, if you sell products related to dog care, then a keyword phrase such as dog care products would be a good place to place a Search Engine Optimization Search Ads. That is the basic definition of Search Engine Optimization Marketing Strategy and it can be broken down into three basic components: Search Engine Optimization (SEO), Pay-Per-Click (PPC) Marketing Strategy, and Pay-Per-Click Marketing (PPC).
SEO is comprised of several elements such as: organic keywords, search marketing strategies, and effective link building. Organic keywords refer to those keywords that your customers would typically type into a search engine to find products/services similar to yours. A good organic keyword strategy will help you achieve a high Search Engine Optimization Score. This helps your Search Engine Optimization Marketing strategy. Search Marketing Strategies, which includes paid search marketing, will assist you in achieving a high Search Engine Optimization Score, as well as increasing your pay-per-click advertising revenue.
Pay-per-click advertising campaigns are comprised of two separate components.
The first component, the pay-per-click campaign itself, consists of bidding on a specific keyword or phrase. The second component, which consists of links, or text ads, is generally charge per click. While the first component, organic search engine optimization, can be achieved for free through careful keyword research, paid search engine optimization requires a good bit of investment.
Link Building The objective of Search Engine Optimization is to have high quality, relevant links to your website from other websites. The primary goal of Search Engine Optimization Marketing is to generate quality, relevant links to your website from relevant websites. Search Engine Optimization marketing may also include pay-per-click advertising campaigns. These ads are often located at the top or sides of search engine results pages, and may appear as sponsored links, in Google AdSense, or as advertisements within a site with contextual advertising.
One of the biggest problems that many small online businesses experience is building their lists.
Building lists is an important part of Search Engine Optimization because, unlike direct advertising, building a targeted list of email addresses and potential customers is an extremely time-consuming and labor-intensive process. Fortunately, there are a number of lists available, which are designed to help online business owners obtain email addresses that will be valuable to them. These lists provide online business owners with an opportunity to purchase targeted traffic. Typically, when someone searches for a particular product or service on a search engine, they will not see your website unless you have ranked highly on the first page of the search engine results pages.
Pay Per Click Ad Campaigns Pay per click advertisements (PPC) are often the most popular form of Search Engine Optimization. This type of Search Engine Optimization requires a little work on the part of the webmaster, but it does have a number of advantages. Because PPC ads are not only placed on the first page of Google, but also on other major search engines throughout the world, a PPC ad campaign can cost a great deal less than a similar ad campaign that focuses on Search Engine Optimization. PPC ads offer a higher return on investment (ROI) because there is no need to pay for the initial traffic; however, there is also a greater risk of overpaying if a PPC ad campaign is not effectively managed. Many online business owners make the mistake of focusing all of their attention on Search Engine Optimization without considering pay per click campaigns. A successful PPC ad campaign should strategically focus on providing targeted visitors to the site and should not solely rely on a PPC ad to boost traffic.
- Search Engine Optimization offers online business owners several different ways to increase website visibility and traffic.
- While these methods cost money, the return on investment is oftentimes immeasurable.
- Search Engine Optimization can be effectively integrated with other marketing efforts to provide business owners with the ultimate in exposure.
- The PPC industry is becoming one of the most lucrative areas of online marketing, and businesses that embrace the PPC bandwagon should expect to receive a great return on investment.